Dolly Parton has reimagined her iconic song, "9 to 5" as "5 to 9" for a new advertisement for Squarespace, a website building and e-commerce platform. The minute-long commercial, available to watch now, is set to broadcast during the Super Bowl on Sunday (February 7).
"Workin' 5 to 9, you've got passion and a vision. 'Cause it's hustlin' time, only way to make a livin'," the country icon sings in the clip as bored office workers slowly liven up after publishing personal websites. "Gonna change your life. Do something that gives it meaning with a website that is worthy of your dreamin'!"
Parton does not appear in the commercial herself, although, towards the end, she's seen on the cover of a magazine that one actor is holding in a beauty salon.
"We did something real special working with Squarespace, which as you know, is this new way to get things out there — building your own websites, promoting your own products," Parton said during an appearance on the Today show. "This was a wonderful way to bring back that song and add new words and talk about what these new people are doing so I'm excited about it."
The commercial was directed by Oscar-winning filmmaker Damien Chazelle, who directed 2016's La La Land. Tony Award winner Justin Peck was behind the choreography.
The new ad also coincides with the launch of Parton's new fragrance line, which she will promote through a Squarespace website. "That is actually my side hustle," Parton told USA Today of her fragrance line, set to launch this spring. "Squarespace has built a website for that so it's a win-win for everybody."
The Super Bowl 2021 kickoff is Sunday at 6:30 p.m. EST on CBS.
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