Having a big global presence, J Balvin and GUESS shared a behind the scenes to their video and photo shoot campaign. This took place at Balvin’s hometown Medellin, Colombia. "Balvin’s connection to Colombia—it’s a colorful place, a lot of good vibes and you can see color being interpreted in emotion and positivity and happiness. It’s a very big part of who he is and what he stands for," said Nicolai Marciano, director of brand partnerships for Guess. "It’s been interesting to bring his perspective into the Guess world."
On March, J Balvin and GUESS announced the collaboration between both for a new clothing collection in honor of Balvin’s new album Colores. This collection includes vibrant colors including red, yellow, green, blue and purple, which were blended into a tie-dye style. The clothing has Balvin's personal style into Guess branding through pieces such as a bucket hat and a print named "Colombia" for its inspiration from the country.
The collection includes 29 pieces for women, 50 for men and 26 for kids — all featuring tie-dye, stripes and color blocking prints in t-shirts, sweatshirts, joggers, matching two-piece tracksuits, form-fitting bodysuits and denim pieces. Prices for some of the listed items range between $38 to $128 dollars. You can purchase some of the listed items at GUESS retails or online.